The I AM FAKE brand incorporates a "Fun, Loving and Unconventional" approach to Faux Fur Lifestyle. The collection covers Seating, Throw, Accessories, Toys and Fashion as a complete Lifestyle offering and the brand is now sold in 30 countries around the world. At I AM FAKE, luxury needs not to be cruel or with compromise! No animal skins, wood or beans are ever used in the making of our product and the Faux Fur applications extend your imagination!!! Every product you touch or sit on are irresistibly soft bringing a cosy and loving emotional connection to our audience. Experience I AM FAKE, where Faux Fur Luxury meets Sustainability.